#3 Outsource marketing department – investment company

A closed-end investment company sought higher visibility without adding to staff. LederMark provided the product knowledge and marketing strategy and execution skills to advance the company’s marketing efforts as an outsourced marketing director. LederMark developed marketing recommendations and implemented the recommendations through marketing communications, meetings and presentations. At LederMark’s initiative, the company’s chief executive hosted meetings with analysts, financial advisors and others, was interviewed in financial media. LederMark created a monthly newsletter for investors to meet the firm’s marketing objectives.