#1 Product introduction – major insurance company

• product introductions
• qualitative research
• outsourcing your marketing department
• financial planning and practice-building content
• project management

A large insurer engaged LederMark’s financial marketing expertise throughout the product introduction and pilot for a unique investment product. From the marketing plan to product development and client acquisition, LederMark was a key advisor. The creative content was developed to persuade investors within compliance guidelines – as LederMark understands well. The direct mail and TV advertised campaign ran in eight markets to achieve pilot objectives.