Case Studies

Bill Robbins, President and CEO of Richmond-based Clearview Correspondent Services LLC, a separate non-bank affiliate of BB&T Corporation.

We have developed deep subject  matter knowledge through our work in private client services.  Here are a few examples of successful projects we have completed in key areas of our expertise:

#1 – product introductions

We develop the strategy, the story and the marketing collateral to introduce new products to the marketplace.

#2 – qualitative research

Focus groups, investigation and research are the fundamental steps in developing your marketing plans.

#3 – outsourcing your marketing department

In a challenging business climate, sometimes it is most cost-effective to engage LederMark to serve as your marketing department. We not only develop the strategy, we can execute it as well.

#4 – financial planning and practice-building content

LederMark can help you expand financial planning, training and practice-building content, targeted to financial advisors or their clients. Portfolio managers engage us to make their investment philosophy more accessible to their clients. The key is understanding your audience, then digging deep to develop content that accomplishes your business goals.

#5 – project management

When it comes to leading complex projects and assignments, talk to LederMark. When our clients outsource to LederMark, they look to us as an extension of their marketing or headquarters staff.