LederMark is adept at breaking down complex investment concepts into layman’s language, as they do for our innovative investment strategies.
Richard E. Cripps, CFAChief Investment Officer
EquityCompass Strategies
Stifel Financial
LederMark provides expertise in so many areas (industry experience and insight, strategic thinking, visionary ideas for growth and opportunity). They are a true partner and provide outstanding value to the organization.
Susan Matteson KingFormer Managing Director
Head of US Distribution Marketing
Legg Mason Inc.
LederMark’s marketing expertise, critical thinking and product knowledge were a winning combination in executing our new product launch.
Doug SarciaVice President
International Business Development
AEGON Consumer Direct
LederMark is adept at breaking down complex investment concepts into layman’s language, as they do for our innovative investment strategies.
Richard E. Cripps, CFAChief Investment Officer
EquityCompass Strategies
Stifel Financial
LederMark is more than a marketing consultant or communications agency. The firm is an industry marketing partner.
Bill RobbinsPresident
Clearview Correspondent Services, LLC
(Division of BBT Corporation)
We have been consistently impressed with LederMark's expertise and industry insights. They have been a valuable partner in developing content and approaches in our marketing to financial advisors.
Kathleen PritchardDirector, Head of Value-Added Marketing
Legg Mason
Email: minakowski@ledermark.com
Experienced in creating award-winning institutional, employee, and marketing communications programs that have garnered local and national honors, Fran Minakowski has held executive posts in financial services organizations over a span of 25 years with assignments ranging from merger-related communications programs to supporting the introduction and sale of retail and commercial financial products.
A creative thinker valued for her strategic counsel, writing/presenting prowess, and attention to detail, Mrs. Minakowski specializes in designing and launching general institutional positioning programs as well as advertising, media relations, direct mail, and sales promotion efforts.
She is holder of both APR accreditation and the rare “Fellow” designation from the Public Relations Society of America and earned the Lifetime Achievement Award from PRSA’s Maryland chapter.
Mrs. Minakowski is an alumna of Towson University and is approaching her 40th year of professional public relations and marketing communications work for organizations ranging from the Baltimore Orioles, Commercial Credit Corporation and First National Bank of Maryland to Signet Bank, Loyola College and Legg Mason, among others.
Awards/Honors
- Elected to College of Fellows, Public Relations Society of America (1995); her induction brought to only 277 the number of U.S. practitioners to have earned Fellows status.
- Departments led by Mrs. Minakowski have garnered awards and honors for nearly four decades. Among them:
- International Association of Business Communicators (IABC), Harrisburg Chapter, Capital Awards Competition
- Gold Award, Marketing/Communications Campaigns, “Put Your Banking on Your Grocery List”
- Gold Award, Crisis/Issues Communications (2 successive years)
- Bronze Award - Marketing/Communications Campaigns, “Stamp of Approval”
- Bronze Award - “Graphic Design: Non-Publications, “ Put Your Banking on Your Grocery List”
- Best in Show
- Silver Award, Brochures (1-3 colors category)
- Silver Award, Direct Mail
- Silver Award, Newsletters (1-3 colors category)
- International Association of Business Communicators (IABC), national competition
- Gold Quill Finalist
- Council for the Advancement and Support of Education (CASE), national competition
- Third Place for Internal Relations Program
- Honorable Mention for Special Events Program
- Bank Marketing Association (BMA)
- two awards for media advertising campaigns for bank
Presentations
Speeches and By-liners (ghostwritten articles)
- Equipment Financial 101: Six tips to ensure that you paid for that equipment sale. The PEI Journal (2007)
- Go Time: Expect the unexpected when planning a plant startup, or delays can eat up your cash, American Drycleaner magazine (2007)
- Warning Signs for a Reluctant Lender, Franchise World magazine (2006)
- Getting time on your side when starting a franchise, IndUS Business Journal (2007)
- Be Prepared: Know what to do when your carwash faces a crisis, Modern Car Care magazine (2006)