It has been a long time coming, but financial services firms are beginning to use social media to support new business efforts. They win followers, demonstrate thought leadership and monitor their brands this way.  The early adopters among financial services firms must be believers, because they are committing resources there. How do these firms measure their return-on-investment from social media? And what are the greatest challenges these early adopters are facing?

Our presentation, The ROI of Social Media, takes a look at social media metrics and how financial services firms are using social media to support new business initiatives.  Both small business practices and large firms are highlighted to understand the metrics to gauge your firm’s social media progress.

Signs are pointed in the right direction for firms that have scaled the compliance challenges and are on their way!

http://www.slideshare.net/ledermark/roi-of-social-media-b2b-oct-2011

LederMark Communications is a financial services marketing firm that helps advisors, portfolio managers and firms grow their businesses with effective marketing strategy and communications.