Archive for the ‘News’ Category

InvestmentPal releases “Top 10 social media answers”

Thursday, April 11th, 2013

According to InvestmentPal, there are more than a billion users on social networks today and social media has become a marketing channel businesses can no longer ignore. In their presentation, “Top 10 social media answers,” Gerri Leder, who comes from the financial services industry, is listed as one of the top marketing consultants who assists financial advisory firms with social media. Ms. Leder is president of LederMark Communications, LLC, a marketing strategy and communications firm serving financial services firms.

Gerri Leder was also mentioned last year as one of the 100 social media savvy early adopters in financial services by InvestmentPal.

Now that the SEC has issued guidance permitting companies to use social media sites to communicate company announcements (as long as investors have been told in advance where to look), social media is gaining adoption as a mainstream form of disclosure and communication. It’s more important than ever to begin to weave social media into your integrated marketing strategy.

If you need guidance on your social media marketing strategy, contact us.

LederMark Communications is a financial services marketing firm that helps advisors, portfolio managers and firms grow their businesses with effective marketing strategy and communications.

LederMark grows its communications strategy and public relations expertise

Monday, March 18th, 2013

LederMark Communications is pleased to announce an addition to our marketing team. Teresa Dougherty, an experienced PR expert with nearly 20 years of communications experience advising B2B and financial services clients, has joined LederMark as a strategic communications consultant.

Teresa excels at implementing internal and external public relations strategies and in shaping effective communications programs. She is a seasoned journalist who spent several years working for Wells Fargo Advisors and predecessor firm Wachovia Securities.  We are delighted that she will be assisting LederMark clients build their strategic communications and public relations initiatives.  Click here to read her full bio.

Gerri Leder named one of the 100 social media savvy early adopters

Tuesday, November 20th, 2012

BALTIMORE, MD SEPTEMBER 28, 2012 – Gerri Leder, president of LederMark Communications, LLC, a marketing strategy and communications firm serving financial services organizations, has been named one of the 100 social media savvy early adopters in financial services by Investment Pal. The acknowledgement signifies that “early adopters are gaining real economic value from their investments in social media” according to a Bain & Company report. Across different segments in the financial services ecosystem, social media early adopters have been demonstrating the “why,” “what” and “how” of this new marketing channel.

LederMark is awarded GSA contract schedule with the federal government

Wednesday, March 2nd, 2011

There has never been more interest in the financial services industry. Making the industry safe for financial consumers is a renewed focus of the Government’s Treasury and Oversight agencies. The Government is refocusing on improving financial literacy and consumer financial protection, including stepping up initiatives like Plain English in financial advisory disclosure, tax and financial regulation compliance.  LederMark is pleased to announce that we have been awarded a GSA Contract to provide Advertising and Integrated Marketing Services (AIMS) to Government clients.  The five-year contract award signifies that LederMark has passed rigorous review by the administration and met its high standard for quality.

Read our press release here for more information about LederMark’s GSA Contract and capabilities.