According to InvestmentPal, there are more than a billion users on social networks today and social media has become a marketing channel businesses can no longer ignore. In their presentation, “Top 10 social media answers,” Gerri Leder, who comes from the financial services industry, is listed as one of the top marketing consultants who assists financial advisory firms with social media. Ms. Leder is president of LederMark Communications, LLC, a marketing strategy and communications firm serving financial services firms.
Gerri Leder was also mentioned last year as one of the 100 social media savvy early adopters in financial services by InvestmentPal.
Now that the SEC has issued guidance permitting companies to use social media sites to communicate company announcements (as long as investors have been told in advance where to look), social media is gaining adoption as a mainstream form of disclosure and communication. It’s more important than ever to begin to weave social media into your integrated marketing strategy.
If you need guidance on your social media marketing strategy, contact us.