An Alaskan outdoorsman recently survived a brown bear attack by lying still. He suffered a nasty head wound as the bear pounced on him, but owes his very existence to a wilderness survival technique of dropping to the ground and playing dead. Some advisors must have had the same Boy Scout training — the way they allow their personal marketing efforts to play dead against the Big Bear. The problem is there is no upside in hiding from the bear of the latter sort. (more…)